Meal plans that
know where you live.
AI-powered weekly menus tailored to your diet, your region, what's in season — and what you actually have at home.
Most meal planners don't know the first thing about you.
Avocados in Siberia. In January.
Generic apps pull recipes from a global pile with zero idea what's actually growing — or affordable — within a thousand miles of you.
Your body's rules, ignored.
Allergies, religion, medical conditions — most planners treat them as an afterthought, if they handle them at all.
A shopping list with amnesia.
It tells you to buy olive oil you already have three bottles of, then watches half the produce rot in your fridge.
Three steps from “what's for dinner?” to a week, sorted.
Tell us about yourself
Your location, dietary restrictions, skill level, budget and what's in your kitchen.
We build your personal plan
AI generates a 7-day menu that's seasonally appropriate, macro-balanced, allergen-checked and budget-optimized.
Cook, track, improve
Step-by-step recipes, a waste-minimizing shopping list, photo logging — and a plan that learns from your feedback.
Built for how people actually eat.
Locality-aware
No tropical fruits for your Siberian winter. Real local produce, real seasons, week by week.
Deep restriction support
Halal, coeliac and low-FODMAP — all at once. Every major allergen, covered.
Medical diet modes
CVD, T2D, hypertension, IBS, pregnancy — clinical guidelines built into every plan.
Budget-smart
Cost per serving calculated. Seasonal buying tips. Food waste, minimized.
Photo recognition
Photograph your meal, get the macros. Doubles as an effortless food tracker.
Multi-profile households
Different restrictions per family member. One plan that genuinely works for everyone.
Where are you?
Same week, same app — three wildly different plans. Pick a place and watch the menu re-think itself.
Deep winter. Root cellars and ferments do the heavy lifting — nothing flown in.
Your plan. Your season. Your region.
Be the first to eat smarter.
Early access users get 3 months free + shape the product with direct feedback.
Questions, answered.
Still curious? Reach us at hello@zest.com.
Pretty much all of them, at once. Religious (halal, kosher, vegetarian, vegan, Jain), all 14 EU-declarable allergens, intolerances (lactose, gluten/coeliac, low-FODMAP), and medical patterns (CVD, type-2 diabetes, hypertension, IBS, pregnancy). Stack as many as your real life requires.
That's the whole point. Zest is built location-first — it knows seasonal produce, regional staples and typical prices for your area, not just a few English-speaking markets. Moscow in January and São Paulo in December get genuinely different plans.
Trackers tell you what you ate. Zest tells you what to eat — a complete weekly plan tuned to your location, season, restrictions and budget, with the shopping list and recipes done for you. Photo logging is included, so you get the tracking too.
We're rolling out region by region through 2026. Waitlist members get early access in order of signup, plus 3 months free — and a direct line to shape what we build next.